Onsen Legends and Festivals: Stories that Shape Japanese Hospitality

Introduction: Hot Springs Come with Stories

Almost every hot spring town in Japan has its own legends or folktales.
These stories are deeply tied to local history and beliefs, and many live on today as festivals and cultural events.

Famous Onsen Towns and Their Legends

Kusatsu Onsen (Gunma Prefecture)
Said to have been discovered after the eruption of Mt. Shirane, with a legend linking it to shogun Minamoto no Yoritomo. Known as a healing spring for centuries.
Dogo Onsen (Ehime Prefecture)
Famous for the white heron legend, where an injured heron healed its leg in the hot spring. The bird remains the town’s symbol today.
Noboribetsu Onsen (Hokkaido)
Legend says demons guard the waters of Jigokudani (“Hell Valley”). Statues of these demons can be found throughout the town.

Festivals Connected to the Legends

Kusatsu Onsen Yubatake Festival (Gunma)
Summer celebration of the hot spring’s blessings, with yumomi (water-stirring) and traditional dances — visitors can join in.
Dogo Onsen Festival (Ehime)
Features the Shirasagi Dance and mikoshi (portable shrine) parades honoring the hot spring’s guardian.
Noboribetsu Hell Festival (Hokkaido)
Demons march through the streets, filling the night with steam and spectacle.

A Lighthearted Onsen Story

At Noboribetsu Onsen, one overseas guest saw a demon statue and asked:

"Wow, is this the manager of the hotel?"

The staff laughed and replied:

"No, he’s just guarding the hot springs."

The guest nodded and said:

"Then he’s doing a great job — the water’s still hot!"

Conclusion: Legends and Festivals as Part of Omotenashi

Onsen waters are more than just a tourist attraction — they are tied to local history and mythology.
Knowing these stories adds depth to your journey and makes the memories even richer.

Sources

Japan National Tourism Organization (JNTO) – Onsen
Japan Tourism Agency – Local Tourism Resources
Official websites of Kusatsu, Dogo, and Noboribetsu Onsen